Social Media Manager (with Graphic Design)

The Social Media Manager is responsible for building and managing the firm's digital presence and brand. The role plans, writes, designs, produces and publishes content across the firm's social media platforms, website and the Wakili One-on-One platform, turning the firm's legal knowledge into engaging, accessible content that positions the firm as a thought leader, grows its audience and supports business development. The role combines social media management with hands-on graphic design competence, and ensures that all published content is accurate, on-brand, approved and compliant with the Advocates Act, the LSK marketing and advertising rules and client confidentiality.

Role Details

Department: Knowledge, Media and Business Development
Reports to: Managing Partner
Direct reports: None

Key working relationships: Partners and Associates (content contributors), Business Development Manager, Administration Manager; web and app developers, printers, photographers and media houses

Key Duties and Responsibilities

1. Social Media Strategy and Management

• Develop and implement the firm's social media strategy and annual plan across approved platforms (LinkedIn, X, Facebook, Instagram, YouTube and others as approved).
• Manage the firm's social media accounts day to day, publishing content in line with the approved content calendar.
• Monitor comments, messages and mentions and respond in line with the firm's approved response protocol, escalating client enquiries promptly.
• Grow the firm's followers, reach and engagement through organic content and, where approved, paid campaigns within budget.

2. Content Planning and Production

• Prepare a monthly content calendar for approval by the Managing Partner.
• Turn legal updates, new legislation, court decisions, firm events and achievements into clear, accessible posts, articles, carousels and newsletters.
• Work with Partners and Associates on a regular content contribution schedule, and edit their articles and alerts for publication.
• Plan, shoot and edit short videos, reels, podcasts and webinar recordings featuring the firm's advocates.
• Write and edit captions, blog posts, e-newsletters and other copy in a professional and consistent firm voice.

3. Graphic Design and Visual Communication

• Design social media graphics, posters, infographics, banners and event backdrops.
• Design and update the firm profile, brochures, practice area profiles, pitch decks, proposals and newsletters.
• Develop and maintain the firm's brand guidelines and templates (letterhead, email signatures, presentation and document templates) and ensure consistent use across the firm.
• Maintain an organised library of the firm's photographs, logos, videos and design assets.

4. Website and Wakili One-on-One Content

• Keep the firm's website current, including news, publications, team profiles and practice area pages.
• Manage content on the Wakili One-on-One platform in line with the firm's knowledge-sharing objectives.
• Apply basic search engine optimisation (SEO) to improve the visibility of the firm's online content.
• Liaise with the firm's web and app developers on content updates, functionality and fixes.

5. Media Relations and Publicity

• Draft press releases, opinion pieces and media statements for the Partners' review.
• Coordinate media interviews and appearances by the firm's advocates.
• Provide photo and video coverage of firm events, seminars and forums.
• Monitor media and online coverage of the firm and its sectors and maintain a media contacts list.

6. Brand, Reputation and Professional Compliance

• Ensure all content complies with the Advocates Act, the LSK marketing and advertising rules, the Data Protection Act, 2019, copyright and the firm's client confidentiality obligations.
• Operate an approval workflow so that no content is published without the required Partner sign-off; client names or matters are only published with written client consent.
• Monitor the firm's online reputation and escalate negative content or potential crises to the Managing Partner immediately.
• Ensure all social media and digital accounts are registered in the firm's name, with passwords and access held by the firm and two-factor authentication in place.

7. Campaigns and Business Development Support

• Work with the Business Development Manager to produce campaign materials, event promotion and pitch materials.
• Promote client seminars, webinars and knowledge forums and track sign-ups.
• Support employer branding and recruitment adverts for the firm, in liaison with HR.

8. Analytics and Reporting

• Track performance using platform and website analytics.
• Prepare a monthly digital performance report covering reach, engagement, follower growth, website traffic and enquiries generated from digital channels.
• Recommend improvements to content, timing and channels based on the data.

Key Performance Indicators

• Adherence to the approved content calendar and posting frequency.
• Monthly growth in followers, reach and engagement rate on each platform.
• Growth in website and Wakili One-on-One traffic and users.
• Number of enquiries and leads generated through digital channels.
• Turnaround time on design requests from Partners and the Business Development Manager.
• Consistent use of the firm's brand across all materials.
• Zero compliance, confidentiality or unapproved-publication incidents.